BUS 335 Syllabus

BUS 335 - Principles of Marketing

Syllabus

Spring 2009

Instructor: Lanny Wilke

Box 7751, Havre, MT 5950l

Office Phone: 265-4165; Home Phone: 265-3196

Office: Brockmann Room 210G

Prerequisites: None

Class Schedule: 9:30 - 10:45 Tuesday & Thursday, HSC (NorthNet)

Office Hours: Monday, Wednesday, Friday 10:00 - 11:00; Tuesday, Thursday 8:30 - 9:30

Course Description

This course will focus on the study and analysis of the elements of marketing and marketing strategy, stressing product-development, policies, pricing strategies, promotion, distribution strategies, and market and institution structures and middlemen according to the functions they perform and other marketing information systems. This course will provide you with the foundational knowledge for use in BUS 341 - Advanced Marketing.

Course Procedures

I have set up a "discussion group" for this class. Each week, I will post one or more questions to be discussed. Some questions may be "opinion" questions (no research required). Some questions will require you to back your comments with references and examples (from the book, from magazines or journals - with citation, or from the Internet - once again, with a proper citation). You may also post questions for discussion.

Post your initial response to the discussion question(s) by Wednesday of each week. Respond to at least two other postings by Friday of each week (yes, no, I don't know, or I agree, are not sufficient responses). Feel free to agree or disagree with each other, but do it respectfully and state your rationale. By Sunday of each week, post your Lessons Learned for the week.

Course Requirements and Expectations

I expect your best. No more. No less. I believe that, given the leadership responsibilities you are destined to assume, you must be the cream of the crop, so to speak. The habits you develop during your college career are the habits you will take to the job. I know that each of you can succeed. It will however, require dedication and effort. This is not a "gimme" class. You can expect my encouragement and my help. You cannot expect my understanding regarding lack of effort or professionalism. I expect you to be in class (on time). I expect you to participate. I expect you to share. I expect you to succeed.

Course Objectives

Understand the role and operation of the marketing system within the economy and the firm.

Understand the importance of the consumer and the need for consumer-orientation in all actions taken by the firm.

Demonstrate an understanding of the characteristics, motivations, and behaviors of consumers.

Demonstrate an understanding of the importance of the Environment (5 factors) in developing an appropriate marketing strategy.

Demonstrate an understanding of the elements of the marketing mix and their interrelationships.

Understand the role of marketing research in decision-making.

Develop a student's ability to function effectively as a purchaser in both consumer and industrial markets.

Texts

Marketing: Real People, Real Choices, 5th Ed. by Solomon, Marshall, and Stuart. ISBN: 0-13-229920-8

Connections to Program Outcomes:

The faculty of the Business Program has identified the content knowledge as well as the dispositions, skills, traits, and habits that are vital for the efficacy of our graduates. The content knowledge requirements represent the "material" of the core disciplines within the business area, while the dispositions, skills, traits, and habits represent "threads" that run through, and tie together, the various content areas. Each instructor will evaluate the appropriate content knowledge as well as all of the "threads" as they apply to every class.

Content Knowledge - Graduates of the MSU-Northern Business Program will:

1. Understand how to effectively and efficiently use resources to accomplish organizational goals,

2. Understand how to create, maintain, and enhance exchanges,

3. Understand how to generate, evaluate, and utilize quantitative information in a business context, and

4. Understand how to analyze and evaluate the external environment to determine and implement effective strategy.

Dispositions, Skills, Traits, and Habits - Graduates of the MSU-Northern Business Program will:

1. Appropriately apply technological tools to communicate and collaborate and to assist in making decisions and solving problems,

2. Communicate effectively, both orally and in writing, to include presentations and business correspondence,

3. Collaborate with others to complete projects and solve problems,

4. Utilize critical and creative thinking skills to solve problems,

5. Value and practice ethical and socially responsible behavior, in both the personal and professional arenas, and

6. Exhibit self-direction, responsibility, accountability, and initiative in education to remain continually engaged in learning and to appreciate the need for lifelong learning.

The Principles of Marketing course (BUS 335) enhances the understanding of the first, second, and fourth Graduate Learning Outcomes.

Class Etiquette

1. Please either turn your cell phones to OFF or to STUN prior to the beginning of class.

2. Please do not text during class.

3. Please be on time. We will begin on time and will not repeat what has already been done. Coming in late insinuates that you believe that your time is more valuable than that of others. Trust me. That isn't the case. Yes. You ARE special and unique (just like everyone else). And yes, I understand that sometimes things come up (it may happen to me as well). It's when it becomes a pattern that it becomes problematic.

4. Group Projects: Do your part. Do not expect everyone else to adhere to YOUR schedule (see special and unique above). When you "can't" meet or work with your group, you are making a choice. In effect, you're saying that what YOU have planned is more important than the project or other people's plans. Sometimes, that may truly be the case. Most often, however, it is not.

Students with Special Needs

All students attending Montana State University - Northern are entitled to equal access to academic programs and services. By federal law, students with documented disabilities are entitled to reasonable accommodations in order to fully participate in the student experience. Students with disabilities are encouraged to advocate for themselves to the extent possible, and Disability Services provides support and assistance in determining what accommodations are best suited to each individual. It is recommended and encouraged that students contact their professor within the first two weeks of class.

To be eligible for these special services students with disabilities must provide the required documentation. For more information and to register with Disability Services, please contact Randy Bachmeier, Library 103, Extension 4152.

Grading and Available Points

Percentage Grade

93 - 100% A

87 - 92% B

77 - 86% C

70 - 76% D

Below 70% F

Available Points

Daily Quizzes: 29 @ 20 points = 580

Chapter Quizzes: 12 @ 100 = 1200

Assignments

Miniprojects 4 @ 100 = 400

Testing Your Knowledge 5 @ 50 = 250

Marketing Plan Exercise 1 @ 100 = 100

Cases 3 @ 100 = 300

Marketing Concepts: Discussing 3 @ 50 = 150

Marketing Practice 5 @ 100 = 500

Marketing Concepts: Choices 1 @ 50 = 50

Web 2 @ 50 = 100

Team Project 1 @ 100 = 100

Team Participation Points Possible 50

Weekly Discussions 16 @ 50 = 800

Unit Tests 4 @ 100 = 400

Final: 1 @ 100 points = 100

Total points possible: 5,080