BUS 335 Assignments
Please
note that the listed homework is due at the beginning of the NEXT class.
For
the quizzes, make sure that you don't use the scroll button on your mouse to move
from question to question. The scroll button will just change your
answer to the question.
|
Day |
In-Class | Homework |
| 15 | Introduction.
|
Please log into the Webboard (Discussion Page) and reply to my welcome message. Go to http://learner.msun.edu/boards , Select Department of Business, then BUS 335. If it's your first time, log in as a New User. Your password will be emailed to the address you enter. Read Chapter 1. |
| 20 | Chapter 1 - Creating and Delivering Value |
Complete the Marketing Concepts: Testing Your Knowledge questions 1
through 10 on page 32. Complete the Marketing Plan Exercise on page 34. Please let me know what product or service you chose as well as answering the questions. Complete the Chapter 1 Quiz. Read Chapter 2. |
| 22 | Chapter 2 - Strategic Market Planning
|
Complete the Marketing Miniproject, Parts 1, 2, & 3 on page
62. Complete the Chapter 2 Quiz. Read Chapter 3. |
| 27 | Chapter 3 - The Marketing Environment
|
Complete the Marketing in Action Case - New Balance - pages
102 and 103. Complete the Chapter 3 Quiz. Read Chapter 4. |
| 29 | Chapter 4 - Marketing Research
|
Complete Marketing Concepts: Discussing Choices &
Ethics 1 through 7 on page 134. Complete Test 1, Chapters 1 through 4. Read Chapter 5. |
|
Day |
In-Class | Homework |
| 3 | Chapter 5 - Consumer Behavior
|
Complete Marketing Concepts: Testing Your Knowledge 1
through 11 on page 167.
|
| 5 | Chapter 5 continued
|
Complete Marketing in Action Case - Facebook - pages 170 and
171. Complete the Chapter 5 Quiz. Read Chapter 6. |
| 10 | Chapter 6 - Business-to-Business Markets
|
Complete Marketing Practice: Applying, Number 1 on
page 195. Complete the Chapter 6 Quiz. Read Chapter 7. |
| 12 | Chapter 7 - Target Marketing Strategies & CRM
|
Complete Marketing Concepts: Discussing Choices, Number 1 on page 230. |
| 17 | Chapter 7 Continued
|
Complete Marketing Practice: Applying, Number 3 on
page 231. Complete Test 2, Chapters 5 - 7. Read Chapter 8. |
| 19 | Chapter 8 - Creating the Product
|
Complete Marketing Miniproject, parts 1 and 2 on page 268. |
| 24 | Chapter 8 continued | Finish the Miniproject. Complete the Chapter 8 Quiz. Read Chapter 9. |
| 26 | Chapter 9 - Managing the Product
|
Complete Marketing Practice Number 2 on page 300. Complete the Chapter 9 Quiz. Read Chapter 10. |
|
Day |
In-Class | Homework |
| 3 | Chapter 10 - Services and Other Intangibles
|
Complete Marketing Concepts: Choices, Number 2 on page 330. |
| 5 | Chapter 10 Continued
|
Complete Marketing Practice Number 3 on page 331. Complete the Chapter 10 Quiz. Read Chapter 11. |
| 10 | Chapter 11 - Pricing the Product
|
Complete Marketing Concepts: Discussing, Numbers 3, 4, and 5 on page 368. |
| 12 | Chapter 11 Continued
|
Complete Marketing Practice number 2 (a, b, and c) on page 368. |
| 17 | Spring Break |
 |
| 19 | Spring Break |
 |
| 24 | SIFE Regional Competition in Seattle. No Class. | |
| 26 | Complete Chapter 11.
|
Complete Marketing Concepts: Testing numbers 1 through 12 on page
367. Complete Test 3 - Chapters 8 - 11. Read Chapter 12. |
| 31 | Chapter 12 - Promotional Strategy and IMC
|
Complete Exploring the Web 1 through 4 on page 402. |
|
Day |
In-Class | Homework |
| 2 | Chapter 12 Continued
|
Complete Marketing Concepts: Testing numbers 1 through
13 on page 401. Complete the Chapter 12 Quiz Read Chapter 13. |
| 7 | Chapter 13 - Advertising, Sales Promotion, and Public Relations
|
Begin Miniproject, parts 1 through 4, on page 439. |
| 9 | Chapter 13 Continued
|
Complete Miniproject on page 439 (continued from last class). Complete the Chapter 13 Quiz. Read Chapter 14. |
| 14 | Chapter 14 - Personal Selling, Sales Management, and Direct Marketing
|
Begin Miniproject, parts 1, 2, and 3, on page 462 |
| 16 | Chapter 14 Continued
|
Complete the Miniproject from last class. Complete the Chapter 14 Quiz. Read Chapter 15. |
| 21 | Chapter 15 - Distribution and Logistics Channels
|
Complete Exploring the Web on page 497. |
| 23 | Chapter 15 Continued
|
Complete the Marketing in Action Case - P & G - on pages 498
and 499. Complete the Chapter 15 Quiz. Read Chapter 16. |
| 28 | Chapter 16 - Retailing
|
Complete Marketing Concepts: Testing, Numbers 1
through 11 on page 532. Begin Marketing Practice Number 5 on page 533 (Team Project). |
| 30 | Chapter 16 Continued
|
Continue the Team Project. (Presentations will be made during the
Final) Complete Test 4, Chapters 12 through 16. |
|
Day |
In-Class | Homework |
| Wednesday, 6th 1:00 - 2:50 |
FINAL & Team Presentations
|
|
Copyright © 2009 by Lanny Wilke. All rights reserved. Originated 1/14/09. Last revision: 30 April 2009 08:16 AM
DON'T
FORGET THE DISCUSSION REQUIREMENTS AS OUTLINED IN THE SYLLABUS - Your
initial response to the question/topic, reply to at least two other
postings, and lastly your Lessons Learned for the week.